We all know that stats and numbers don’t convince people to buy life insurance. People buy life insurance because they love someone and want to make sure they’d be OK financially if the unexpected were to happen.

That is the essence of the Insure Your Love campaign, which Life Happens coordinates in February.

It’s the perfect way to ramp up your sales for the New Year and take advantage of February—the “Month of Love.” (But love doesn’t have a date stamp; so, it’s a campaign that can work at any time of the year.)

Life Happens has created a range of new Insure Your Love marketing resources for agents and advisors, many of which are tied to the theme: Life happens … in a heartbeat.

As part of your NAIFA membership, you are able to access Life Happens resources, including these for the Insure Your Love campaign:

• 4 new digital Insure Your Love flyers
• New versions of the Real Life Stories flyers
•  A new emotional “heartbeat” video (30-second and 60-second versions)
• 3 new Insure Your Love video shorts—perfect for social media
• More than a dozen new “info statistics,” hints and inspirational graphics
• Prewritten social-media posts, and more

Check out the Insure Your Love resource on the members-only site at www.lifehappens.org/industry. If you don’t have an account, it takes just two minutes to create one. Be sure to choose NAIFA as your affiliated organization.

Then, start spreading the love and life insurance!

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By Maggie Leyes

Maggie Leyes is Vice President of Content Strategy at Life Happens.