--- title: 46% of Financial Professionals Don't Recommend LTC Insurance description: A study conducted by OneAmerica found that 46% of financial professionals do not recommend long-term care protection to their clients. image: https://at.naifa.org/hubfs/Benches%20at%20Druid%20Hill%20Park%20in%20Baltimore%2c%20Maryland..jpeg --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/46-of-financial-professionals-dont-recommend-ltc-insurance#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 1 min read ## [46% of Financial Professionals Don't Recommend LTC Insurance](https://at.naifa.org/46-of-financial-professionals-dont-recommend-ltc-insurance) By [NAIFA](https://at.naifa.org/author/naifa) on 7/20/23 5:21 PM ###### Topics: [Long-Term Care](https://at.naifa.org/topic/long-term-care) [Research/Trends](https://at.naifa.org/topic/research-trends) [Long-Term Care Insurance](https://at.naifa.org/topic/long-term-care-insurance) ![](https://at.naifa.org/hubfs/Benches%20at%20Druid%20Hill%20Park%20in%20Baltimore%2c%20Maryland..jpeg) A [study](https://www.oneamerica.com/newsroom/news-releases/study-finds-46-percent-of-financial-professionals-do-not-recommend-ltc) conducted by [OneAmerica](https://www.oneamerica.com/) found that 46% of financial professionals do not recommend long-term care (LTC) protection to their clients. The study highlights a potential gap in helping clients prepare financially for potential LTC expenses. It is estimated that almost 70% of individuals over the age of 65 will require LTC services at some point in their lives, making LTC protection an important aspect of retirement planning. Overall, the study suggests that there is room for improvement in the financial industry's approach to helping clients prepare for the possibility of LTC expenses, with asset-based LTC protection being favored for its benefits and alignment with clients' needs. 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