(NAIFA) has launched NAIFAconnect.org, an online community and member portal providing NAIFA members with tools to better connect with peers and offer a more personalized profile to consumers.

NAIFAconnect.org allows NAIFA members to provide in-depth information on their education, experience, and participation in organizations to better differentiate themselves and enhance their profiles on NAIFA’s online search tool that connects consumers with advisors. The personalized profiles provide better information for consumers seeking to work with NAIFA members offering different types of products, services, and advice. The robust search allows consumers to search for certifications such as the Life and Annuities Certified Professional (LACP) certification and LUTCF designation.

“NAIFA is a big-tent association of experienced, talented, and ethical professionals with a range of insurance and financial services practice specialties who serve a variety of consumer needs across the country,” said NAIFA CEO Kevin Mayeux, CAE. “NAIFAconnect.org is a great benefit for our members and consumers. It allows prospective clients to connect with NAIFA members who share similar interests and practice in specific areas. Whether a consumer needs life insurance, health coverage, college planning, retirement planning, wealth management, small business support, or any other type of financial services, NAIFA members are available to help. Now with NAIFAconnect.org they are easier to find than ever.”

NAIFA members serve their clients by developing lasting relationships and providing individualized products, services, and advice. With search access to NAIFA members’ personalized profiles, consumers at NAIFA’s financialsecurity.org site can make more informed choices when selecting which NAIFA members to Contact.

In addition to consumer connections, NAIFAconnect.org provides a community for NAIFA members to interact with their peers. It has a feed where members may leave comments and exchange ideas and provides channels tied to specific interests and groups within NAIFA’s membership.

Insurance and financial professionals should join NAIFA to take full advantage of the benefits of NAIFAconnect.org.